Dr. Wang Guowen

Dr. Charles Guowen Wang is Director of Logistics and Supply Chain Management Institute of China Development Institute. He holds doctor degree in world economics and fulfilled post-doctoral research in supply chain management in Guanghua School of Management, Peking University . He is Chief Representative of the Council of Supply Chain Management Professionals (CSCMP, formerly the Council of Logistics Management, CLM) and Executive Vice-Chairman, Secretary-General of CSCMP China Roundtable. He also serves as the representative Warehouse Education Research Council (WERC)in China , Deputy Secretary-General of China Society of Logistics. He is also a member of the Shenzhen Municipal Government Decision-making Advisory Committee.

Dr. Wang has more than 20 years of experience in logistics management and research. He has been working on introducing leading logistics and supply chain management technology and resource into China and contributed to the development of logistics theory and practices in China, which results in numerous research and consultant projects in logistics industry policy advisory, regional logistics planning, third-party logistics strategy, warehousing planning and operation, logistics strategy and implementation of manufactures, supply chain processes optimization and performance benchmarking. He has been in charge of over 40 significant logistics professional research topics. Currently, his main research is focused on enterprise supply chain management processes optimization and enterprise supply chain performance benchmarking. Dr. Wang has taken in charge of the translation of CSCMP Supply Chain Management Process Standards, and edited two books on Warehousing Planning and Operation and Warehousing Strategy and Management. He has published numerous articles and is editor of several logistics professional journals.

Dr. Wang initiated China Round-table the Council of Supply Chain Management Professionals in 2002, being appointed as China Chief Representative in 2003. He served on CSCMP Doctorate Dessertation Award Board in 2005. In 2008 he joined CSCMP roundtable Advisory Committee and is regional advisor to China Roundtables.

Dr. Wang has visited and on his learning trips to Stanford University , University of Minnesota , University of Antwerp, Belgium . He has been invited to give logistics professional lectures in University of California , Berkeley , Hong Kong Polytechnic University, Georgia Institute of Technology, Verona University , Tsinghua University , Peking University , Beijing Technology and Business University , Northeast University Business School . Dr. Wang is a popular and welcomed speaker and has also been invited to make keynote speech in numerous national and international and logistics professional conferences.

Topic: Automotive supply chain - strategy, framework and process

Toyota is not only a sign of a successful auto manufacturer, but also a representation of excellent business model. Toyota 's success is mainly from two core values - Toyota way and Toyota Production System (TPS). Toyota way builds up the corporate culture which respecting for individuality, encouraging innovation, promoting cooperation, while Toyota Production System is the business development engine - Toyota creates representative tools and methodologies which are lean manufacturing, kanban, quality management, JIT and continuous improvement.

However, Toyota way and TPS are only basic pillars for its success. The success of the unshakeable foundation is its unique supply chain management model, which is the secret hidden behind its back. No matter Toyota way or TPS, is part of supply chain management principles. Excellent supply chain management brings exceptional operational efficiency, which is the real work of Toyota way. The studies of international scholars and experts has already revealed this.

To understand the most complex automotive supply chain structure, firstly we must clear understand the basic elements of the automotive industry. The main elements of the automotive industry include three aspects: products, customers, distribution model.

Ø Products, including trademark, model, class, engine, gearbox, color and other factors;

Ø Customers, including retail customers, employees / supplier customers, corporate customers;

Ø  Distribution model, including native mode, overseas mode.

Automotive supply chain includes two components: physical logistics and planning operational progress. Physical logistics includes suppliers, inbound logistics, production, outbound logistics, distributors, after sales service logistics, etc. Operational progress includes hybrid plans, sales / order forecasting, production scheduling, dealer distribution, parts orders / forecasts, inbound logistics plans, etc.

A closer look into China ’s automobile industry shows that there is a large margin for Chinese auto plants to cut down the cost and improve their efficiency in the field of supply chain management. Dr. Charles Wang will introduce the frame work of auto logistics in China and make analysis based on real-time case studies of auto works in China .